Shawna Quigley, PCC, CSL: Sales Leadership Coaching to Reduce Burnout
Shawna Quigley, PCC, CSL, is a sales leadership coach who has built her career on one core belief: leaders should be able to achieve exceptional results without sacrificing themselves, their families, or their teams. With over 20 years of experience in strategic sales management and a reputation for award-winning performance, Shawna brings both deep expertise and a grounded, empathetic approach to her coaching. Her style is direct, science-backed, and anchored in her proprietary Focus5 Framework, which aligns leadership, sales, and execution so leaders can thrive sustainably.
Why Sales Leadership Coaching Matters
In today’s fast-paced business environment, sales leaders face mounting pressure to deliver results while managing teams, clients, and competing priorities. Shawna’s sales leadership coaching helps executives and business owners sharpen focus, build confidence, and inspire teams without burning out. She guides leaders to align their goals with intentional practices so performance is both high-impact and sustainable.
A Personal Journey that Shapes Her Coaching
Shawna’s coaching philosophy was born out of her own journey as a high-performing sales leader. She cared deeply about her people, wanting them to grow in confidence and fulfillment, not just hit targets. But in her early years, she stayed overly involved in every detail, which left little space for her team to learn and step into their own strengths. Coupled with a chronic illness and her drive for perfection, this unsustainable approach pushed her to a breaking point.
Her breakthrough came when she recognized the untapped capability of her team. By setting clearer boundaries and focusing on what mattered most, she became stronger, more effective, and better able to develop her people. This experience fuels her coaching today, as she helps leaders create the same clarity and balance in their own careers.
Common Misconceptions Shawna Helps Leaders Unlearn
Through sales leadership coaching, Shawna helps clients challenge these common misconceptions:
- That leaders need to do it all themselves. Instead, delegation empowers both the leader and the team.
- That everyone is motivated in the same way. Leaders must understand diverse perspectives to reduce conflict and build stronger collaboration.
- That constant busyness equals effectiveness. True leadership requires stepping back, clarifying intentions, and acting with focus.
A Coaching Breakthrough
One powerful moment in Shawna’s practice came with a highly successful female sales leader on the brink of burnout. This client longed to be more present with her children but felt that prioritizing self-care was selfish. Through coaching, Shawna helped her reframe self-care as an act of selflessness, vital to showing up fully at home and at work. The client later shared:
“Because of Shawna’s coaching, I’ve learned how to manage stress better, set boundaries, and show up more present for both my team and my family.”
These kinds of transformations highlight the unique impact of sales leadership coaching: helping leaders achieve both professional success and personal fulfillment.
Continuous Growth and Reflective Practice
Just as she expects her clients to grow, Shawna commits to her own ongoing development. She works with her own coaches, reflects weekly on her client work and business activities, and regularly asks herself what to do more of, less of, or stop altogether. She also pursues continuous professional education, most recently completing Breakthrough Coaching by Marcia Reynolds and engaging in at least two hours of learning each week.
Why ICF Certification Matters
As a Professional Certified Coach (PCC) with the International Coaching Federation, Shawna holds herself to the highest standards of ethics, practice, and accountability. She believes credentials and regulation are crucial for the credibility of the coaching profession and the protection of clients. Her certification, paired with her experience as a Certified Sales Leader (CSL) and trainer with the Canadian Professional Sales Association, gives her clients confidence in both her professional grounding and her practical expertise.
The Focus5 Framework
At the heart of Shawna’s practice is her Focus5 Framework, a practical, results-oriented model that brings clarity and alignment across five critical areas:
1. Business Execution – driving measurable results with focus.
2. Sales Execution – aligning strategies to customer and market realities.
3. Leadership Skills – building the confidence and influence to inspire teams.
4. Self-Management – developing habits and boundaries for sustainable performance.
5. Stress Management – fostering resilience and presence under pressure.
This framework turns insights into action and ensures that progress is not just achieved but sustained.
Tools and Resources for Leaders
Shawna is also a co-author of the Leading with Clarity Workbook, which helps leaders and teams increase focus, resilience, and accountability through guided exercises. The workbook equips readers to create actionable plans, clarify priorities, and build stronger collaboration.
Her popular blog, “From Reactive to Intentional: 4 Shifts Every Leader Can Make” , outlines practical strategies for moving from firefighting leadership to purposeful, intentional action. In it, she describes four key shifts: clarifying what matters most, developing independent thinkers, leading with energy and presence, and operating with intention rather than autopilot.
For Shawna Quigley, sales leadership coaching isn’t just about hitting numbers, it’s about creating leaders who thrive with clarity, confidence, and resilience. By combining her lived experience, professional expertise, and the Focus5 Framework, she helps senior leaders, sales executives, and business owners achieve success without burning out.
For leaders ready to step away from reactivity and into intentional, aligned leadership, Shawna offers both the insight and the practical strategies to make it happen.
To connect with Shawna: visit her website, quigleycoaching.com, or email her directly at sh****@*************ng.com. You can also view her LinkedIn profile here.
