How to Create Your Profile Listing

This page will cover a full walkthrough for creating your listing on Leadership Coach Directory. We’ll cover instructions, best practices, and our recommendations to get the most out of this feature and attract new clients.

Table of Contents

1. Create a New Listing

  1. Log into your account
  2. Click the black “Create My Profile” button
    • This will take you to a new page where you can edit your listing. The following steps will cover each section of this edit area.

What is a Listing?

Your profile listing serves as a searchable item within our directory. It’s the primary way clients will find you, your experience, and your contact information. All of the information you enter into your listing will be displayed on your public profile listing page.

We recommend you fill out your profile listing with as much detail as possible, as it will give clients a great understanding of your work style.

2. Basics

  1. Enter your title

    • This is how you introduce yourself to clients. We recommend the following format:

    • [First Name] [Last Name], [ICF Certification Type], [2-4 words that describe your coaching]

      Example: Jane Doe, ACC – Prioritizing empathy in decision making

  2. Select your category
    • More info about these categories can be found here.
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  3. Enter your location
    • Regardless of if you work in-person or not, a location is still required. You only need to enter your city.
Title, Category, and Location

3. Description

Tip: You can save your progress at any time! Make sure you have all the required fields answered, then hit “Save.”

  1. Write an in-depth description
    • Use this area to introduce yourself and your approach to coaching.
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    • We recommend 1-4 paragraphs about your coaching business, what you specialize in, how you’ve helped other clients, and what sets you apart from other coaches.
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    • This is also a great place to link to blog posts, videos, podcasts, and other media about your coaching.
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  2. Optional: Include keywords
    • Keywords serve as tags associated with your profile.  They won’t appear on your listing page, but do contribute to search results.
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    • List phrases, terms, or other words not listed in the specialties section.
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  3. Select your specialties
    • Select the areas you are especially proficient with in helping clients. 
    Description and Keywords
    Select Specialties

    How to Write a Compelling Description

    The description area is your opportunity to tell clients how you stand out as a coach and how you can best serve their needs. We encourage coaches to be thorough when crafting a description and include external media links where relevant. 

    Here are some tips to get the most out of your listing:

    1. Lead with Your Niche – Clearly state who you help and what you specialize in (e.g., “I help emerging leaders build confidence and communicate with impact”).

    2. Show Results – Highlight outcomes you help clients achieve, not just what you do (e.g., “My clients have landed promotions, overcome burnout, and found renewed purpose”).

    3. Keep It Conversational – Write in a warm, approachable tone. Avoid jargon, unfamiliar acronyms, or overly formal language.

    4. Share a Personal Hook – Include a short personal insight or story that builds trust and shows your “why.”

    5. Use Keywords Thoughtfully – Incorporate relevant terms like “executive coaching,” “career transition,” or “ICF-certified” to improve visibility in searches.

    6. Include Credibility Markers – Mention certifications, qualifications, industries served, or years of experience.

    7. Speak Directly to the Reader – Use “you” language to connect (e.g., “If you’re feeling stuck, I’ll help you move forward with clarity”).

    8. End with a Call to Action – Invite them to book a consult, explore your site, or reach out directly.

    4. Details

    1. Include your services and working information
      • Services appear in a special format at the bottom of your listing page, and give clients an overview of your offerings and prices.
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      • We recommend including at least 1 service. Services can be anything you offer, from standard meeting rates, initial consultation/discovery calls, classes/seminars, to premium services.
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      • The next fields are about your working structure.
        1. Hourly Rate: An optional separate field to provide your base hourly rate for clients.
        2. Working Model: How you meet with clients.
        3. Working Languages: Languages in which you can converse with clients fluently. If your language is not listed here, please email support@leadershipcoachdirectory.com.
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    2. List your contact information and socials
      • Everything here will appear on your public listing page. Leave the field blank if you do not want it to be displayed.
        1. Phone Number: The number you want clients to call you on.
        2. Scheduler/Calendar: A clickable link clients can use to directly schedule time on your calendar, such as Calendly, or other calendar software.
        3. Email: An email address that clients may contact you with.
        4. Website: A clickable link to your personal or business website.
        5. LinkedIn: A clickable link to your LinkedIn page.
        6. Featured Video: A video link or YouTube page.
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      • List phrases, terms, or other words not listed in the specialties section.

      Tip: Hold the CTRL or CMD button down to select multiple.

      1. Describe your coaching style
        • Use the following drop-downs to describe your coach styles and general approach to working with clients.
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        • Select 1-2 for each section.
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      2. Select your certifications
        • Select which ICF certification you currently hold, along with any other coaching-specific certifications.
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        • Any other certifications and qualifications, can be listed within your Description on the previous section.
        Services
        Working and Contact Information
        Coaching Style and Credentials

        5. Media

        1. Upload your photos
          • Your photos are a client’s fist impression of your profile.
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          • We recommend at least 2 photos, one that is a professional headshot or similar image, and one that shows you in action.
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          • Consider images of you presenting, working at an event, working with a client, or simply a staged scene in an office.
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        2. Adjust photos to your liking
          • The image listed first will be your primary profile listing photo, and will be the first thing clients see.
            1.  
            2. – Use the pencil icon to crop your image.
            3. – Use the circular arrow icon to re-order the images.
            4. – Use the x icon to remove an image from the list.
            5. – Click the green “Live” button to disable your image (not recommended).
            Upload Media

            5. Finish

            1. Optional: select upgrades
              • You may save and finish your profile listing now.
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              • Optionally, before you finish, consider adding an upgrade to boost your visibility. More details about these upgrades can be found on our Pricing Page.
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              • If you select an upgrade, your listing is saved and you’ll be taken to a new screen to complete purchasing.
              Select Upgrades

              6. Edit Your Listing

              NOTE: All edits are published immediately after you save the changes. You may make as many edits to your profile listing as often as you’d like.

              1. From your account page
                • You can navigate to your listing from your account page by clicking on the “My Listing” tab on the left-hand side.
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                • Then, select from a few options.
                  1. Clicking on your headline takes you directly to your listing page.
                  2. Edit Page takes you to the same view as when you first set up your listing, where you can edit all your information by section.
                  3. Statistics pulls up a graph that shows how many views your page has received recently.
                  4. Upgrades brings up the same upgrade options as on the finish page.
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              2. From your listing page
                • Alternatively, you can also edit individual sections of your profile listing directly from your listing page.
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                • Use the yellow edit icons to choose which section to edit.
                My Listing Tab
                Listing Summary
                Edit From Listing Page
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