Jose-Luiz (JL) Moura, ACC-ICF certified, Integral Development Coach.

Jose-Luiz (JL) brings over three decades of Fortune 500 expertise to executive leadership coaching, having served as COO for Salesforce UK & Ireland. His extensive background spans finance, operations, and strategic growth across complex multinational organisations.
As a former Global Finance Business Partner and Salesforce Board Observer, JL understands the intricate challenges facing today’s executives. His coaching philosophy centres on a powerful principle he’s witnessed throughout his career: when you lead from your values, you create genuine value.
Now a certified Integral Development Coach, JL creates safe spaces for deep conversation and self-reflection. He helps leaders develop new behaviours and engage more collaboratively with their teams. His unique ability to distil conversations into actionable insights enables executives to structure clear paths toward their goals.
Based in London and born in Brazil, JL combines an international perspective with local understanding, supporting leaders in navigating today’s complex business landscape whilst staying true to their authentic leadership style.