Leadership & Life Coach: Justin Saunders, ACC, Supports Professional & Personal Growth
For leadership and life coach Justin Saunders, ACC, helping people achieve their potential is more than a career, it’s a calling. His work blends years of leadership experience with a values-driven approach that helps clients see themselves more clearly, overcome barriers, and take decisive steps toward the futures they want to create. Justin takes a structured yet flexible approach, often starting with what matters most to his clients: their values.
His clients often leave coaching sessions feeling clearer, braver, and ready to take action, whether that means growing in self-belief, overcoming setbacks, or daring to dream bigger. Justin works exclusively with clients online, enabling him to serve people from all over the world. His expertise spans both life coaching and leadership coaching, giving him the ability to support both personal transformation and professional growth.
A Coaching Philosophy Shaped by Values
Justin’s approach as a life coach is rooted in his own journey of self-discovery. Over the years, he has identified a set of personal values that guide both his life and his work.
Children: “My children are absolutely everything to me,” Justin says. “The core of what I do is because of and for them. Any decision I make, especially in business, is based on the impact it will have on them and my relationship with them.”
Training: With a career grounded in training and facilitation, Justin thrives when he’s inspiring others to reach their potential. This love for developing people naturally evolved into coaching, where the focus shifts from delivering information to drawing out personal insight and growth.
Relationships: Mutual respect and meaningful connection are essential to Justin’s work. “My relationships form who I am as an individual and as a coach,” he explains.
Dreaming: A daily mantra he shares with his children is: “Dream big dreams, and one day they’ll come true.” He encourages his clients to do the same, helping them envision and move toward their biggest goals.
“It’s been a huge and very significant journey for me personally, and I’m excited to help others on their own journey.”
– Justin Saunders, ACC
Deep Listening for Lasting Change
One of the skills that defines Justin as a leadership and life coach is deep listening. He tunes in beyond the surface of his clients’ words, uncovering the values, fears, and aspirations that shape their decisions. This skill builds stronger relationships and creates the space for the kind of transformative conversations that can shift someone’s life.
Justin also helps clients release the limiting belief that they should live their lives according to the “should” opinions of others. By stripping away those external expectations, clients can reconnect with their authentic selves and make decisions that reflect who they truly are.
Guiding Through Imposter Syndrome and Self-Doubt
Justin’s favorite challenge to help clients overcome is imposter syndrome, the nagging feeling that they’re not good enough or that they’re somehow undeserving of their success. In one powerful coaching breakthrough, a client realized she was enough, that she was competent, capable, and worthy. “Moments like that are why I do this work,” Justin says.
A Career Grounded in People and Potential
Justin’s professional background is as diverse as it is people-focused. He has worked in hotel operations, global learning and development, and cultural diversity; fields that have given him a deep understanding of how to create exceptional customer experiences and connect with people from different walks of life.
This real-world leadership insight combines with his academic background in critical thinking, allowing him to help clients reframe challenges, ask more powerful questions, and discover new possibilities.
Coaching with an Authentic, Whole-Self Approach
Justin believes that personal and professional growth are intertwined. “We bring our whole selves to work,” he says, “and coaching is about honouring every part of that self.” His coaching sessions offer a safe, energising space where clients can explore their strengths, address their challenges, and move forward with confidence.
Whether it’s a leader looking to inspire their team, a professional preparing for a major career transition, or an individual wanting to live more intentionally, Justin meets his clients where they are, and helps them take the next step forward.
How to Work with Justin Saunders
Justin shares reflections on his coaching practice on his LinkedIn profile and is available for a free chemistry call via his website, www.jslearning.co.uk. He welcomes new clients who are ready to explore life coaching or leadership coaching and who want a partner to help them navigate life’s big decisions with clarity, courage, and authenticity.
For Justin Saunders, being a coach isn’t about quick fixes. It’s about helping people deeply connect with themselves, align with their values, and take brave, informed action toward their goals, whether in the boardroom, at home, or in every part of life in between.
